The Post Office today announces it will enter the mobile market in autumn 2014, using EE’s network - the biggest in the UK. In a move that will challenge the established providers, Post Office pledges to offer customers great value for money and transparency in a market dominated by complex offers.
Entering the mobile market builds upon Post Office’s strategy to grow its presence in the telecoms sector, enhancing its already well-established Home phone and Broadband service, where the business already has almost half a million customers. The launch will enable people across the UK to meet all their telecommunication needs with one of the most trusted brands on the high street, visited by millions of customers every week.
Mobile services will initially be launched in 50 Post Office branches, online and over the phone, before a network wide roll-out planned for later this year.
This announcement is part of Post Office’s ambitious commercial vision to drive growth in its financial and home services businesses while underpinning its status as the number one mails retailer.
Martin George, Chief Commercial Officer at Post Office, said: “Our research tells us that people are seeking greater value, with one in three of those surveyed saying they intended to move away from one of the mainstream providers for their next service. We believe we are in an ideal position to offer a genuine alternative with over a third (36%) also saying they would consider us as their mobile provider. This is a fantastic vote of confidence in the Post Office brand – voted one of the most trusted brands in the UK.
“Launching our own mobile service, using EE’s network, is a significant milestone in the Post Office’s journey of change and a testament to our continuing efforts to offer more essential services for our customers.”
The announcement follows a £640 million boost from the Government last year to support a transformation of the Post Office which has already seen more than 2,200 branches revamped with more modern environments and over 60,000 extra opening hours for customers.
Post Office will become a mobile virtual network operator, a wireless communications services provider, by using EE’s network to provide mobile services to its customers.
Martin George added: “Our network of over 11,500 branches combined with our online, and call centre presence, gives us the perfect platform to become one of the most credible providers of mobile services in the market.”
The launch of Post Office’s mobile service will complement its existing award-winning products and services including travel money, travel insurance, savings, mortgages, mails and government services.
For more information, please contact:
Post Office Press Office
Tel: 020 7 250 2534
Mob: 0743 6034 094
Notes to editors
¹Research conducted by Truth on behalf of the Post Office, 1,337 online interviews were conducted in June 2013
Mobile virtual network operator is a mobile phone provider that doesn’t own the mobile network. EE will provide the mobile network while handsets and customer services will be provided by the Post Office through its 11,500 branches.
About Post Office: Post Office Limited has an unrivalled national network of over 11,500 branches across the UK, more than all the high street banks combined, and sits at the heart of many communities across the country. The Post Office has made a commitment to no more branch closure programmes. It provides around 170 different services and products spanning financial services including savings, insurance, loans, mortgages and credit cards. Post Office also offers Government services; foreign currency; travel insurance and mail services. It serves around 18 million customers a week and half of all small businesses. 99.7% of the total population live within three miles of a post office. For many rural communities the post office is the only retail outlet. Post Offices remain highly valued and trusted and are the focal point for many communities. For more information, visit www.postoffice.co.uk